Just imagine, what will happen when they have not found your brand online? Of course, your potential customers would go to your competitors who put yourself out of being powerfully online presented. They gather feedback, testimonials, reviews and other useful information about the needed product. However, each and every entrepreneur should understand that most customers search for the product online after hearing about it through word of mouth. The research showed that only 70 percent of small enterprises spend approximately hour per week on developing their online marketing strategy. Unfortunately, small businesses are spending little time on building and maintaining an enterprise website and managing their online presence resulting in poor profits.
An online presence helps you communicate with your target audience in order to portray why your service or product has to be bought. No matter what size your business is or to what market niche you belong, having a corporate website is a crucial component of your marketing strategy. That means that most part of your client base is online, so you should be there as well. Business Website as an Essential Part of Modern Marketing StrategyĪccording to The Score Association studies, 97 percent of consumers search for local businesses on the internet. Each and every successful business owner knows that a powerful brand can bring high returns while a poor online business demonstration can ruin it forever and destroy all chances of reaching your enterprise goals. She once said: “Getting smart about having an online presence is one of the strongest sales tactics you could consider.” Creating and promoting your personal brand online is a smart investment in your future. Toni Clayton-Hine, ex-vice president of Global Marketing and Value Proposition at Xerox Corporation. Let’s defer to the wisdom of prosperous and experienced Ms.
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